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Sales Coaching and Revenue Insights

Conversation Analytics helps sales teams capture pipeline signals from conversations and scale coaching beyond anecdotal call reviews.

Problems this solves

Sales organizations commonly face:

  • limited visibility into what prospects actually said (beyond notes)
  • inconsistent identification of objections and competitor mentions
  • difficulty measuring whether reps follow discovery best practices
  • manual call review that doesn’t scale

How Conversation Analytics helps

1) Surface common objections and competitor mentions

Insights can capture: - top objections (pricing, integration, security, timing) - competitors mentioned - product gaps or pain points

These can be trended in dashboards and segmented by team/rep.

2) Identify next steps and urgency signals

Conversation Analytics can extract: - next actions - urgency level - timelines and scheduling cues

This helps ensure follow-up actions are consistent and timely.

3) Support coaching with evidence and explanations

Instead of “I think this call was weak,” managers can review: - structured insights - explanations that point to evidence - patterns across a rep’s conversations

Example workflow

  1. View a dashboard for “Competitors Mentioned” or “Top Objections”
  2. Drill down into the most common category
  3. Review a handful of conversations with explanations
  4. Build targeted coaching and enablement content