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Top Objections

Top Objections identifies the customer’s objections in sales conversations (pricing, features, security, timing, etc.).

  • Dropdown (primary objection) or multi-select (all objections)
  • Optional: objection details (text)

Recommendation: Start with primary objection + details text field. This keeps dashboards clean while allowing capture of additional context when multiple objections are raised.

Configuration overview

  1. Define an objection taxonomy
  2. Create Custom Field(s)
  3. Enable or create AI Task
  4. Build dashboards and saved searches:
  5. Objections distribution
  6. “Pricing objections this week”
  7. “Security objections by segment”

Prompt recommendations

  • Provide allowed labels
  • Require evidence and brief explanation
  • Output Unknown when no objection is present